Are You Ready for the End of the Year?

Getting Ready for the End of the Year

With Summer vacation coming to an end, it's time to get back into the Communications Game.  The end of the year is fast approaching. Are you ready for your end-of-year push?  Here are a few tips to help you hone your strategy and tell your story.

 

The Keys to Developing a Winning Strategy

 

1. Define your objectives

• What are your top three goals to reach by December 31?
• How can you activate your base to help you achieve these goals?
• What challenges do you see ahead, and how can you prepare for them now?

2. Set up and follow a calendar

• Create a consistent schedule of communications
• Give yourself ample time to meet your communications deadlines (e.g. dedicate time on your calendar to write a draft and revise materials)
• Keep your contact consistent – frequent enough to be a gentle reminder but infrequent enough to not be a nuisance

3. Create communication that fosters conversation   

• Engage your base through questions and calls to action
• Do what you do best, whether that is to teach, inform, or empower

 

 

SWP: The Bottom Line

 

Make it focused and specific.
Make it consistent and engaging.
Make it relevant and inspiring.

 

Compelling and consistent communication is integral to effective fundraising, board engagement and contributor relations.

 

The SWP Difference

 

 At SWP, we know how difficult it is to stay on task, get organized and dedicate the time necessary to create an effective communications plan.  That's where we come in.  Call us today for a free consultation.  Together, we can move your mission forward!

The Three Steps for Creating Profitable Non-Profits

Passion with Perspective

While my work with each of my clients is tailored and personalized, I use the same approach. I begin with the three steps that I call “The ‘Ize’ Have It.”

Visual-IZE

Strateg-IZE

Real-IZE

Visual-IZE

Visualize you and/or your organization at present time. This is the discovery process to help you: Find Your Story...

• What motivates you? What led you to this place? What are your passions?

• What are your unique strengths? What makes you invaluable and indispensable to your community and the world at large?

• What are your goals? 1 month? 3 months? 1 year? 5 years?

Strateg-IZE

Develop a customized strategy to focus your vision, and expand your reach.

• Develop Communication Strategies to Convey Your Message
• Elevator Pitch, Mission Statement, Case Statement, Email Blast Templates, Rolodex of Services, etc.

• Identify How to Reach and Engage Your Target Audience
• Events, One-on-One Meetings, Email Blasts, Documentary Profiles of Key Players/Board Members/Volunteers, etc.

Real-IZE

Use the discovered information to realize your goals. Through your unique brand identity and your developed strategies, you will engage your audience and empower your organization.

SWP: The Bottom Line

What makes my approach unique is that I have passion with perspective for you and/or your organization.

Personalized strategies = Empowered Organizations

Visualize, Strategize, Realize