The Dawn of a New Decade

I'm happy to report the Merkaz Ha'Torah Kollel banquet was an outstanding success!  The honoree videos were deeply moving and there wasn't a dry eye in the house.  Many attendees approached me after seeing the presentation and asked, "How did you do it? Where did you find the material?  It was so beautifully edited."  When was the last time you heard that people felt honored to be in attendance?  They're usually running for the door!  Thank g-d this was not the case.  I will be posting the videos on my website in the next few weeks.  Please make sure to check them out.

The Ma'aleh Film School of Jerusalem premier fund-raising event is fast approaching!  I'm executive producing this event at the Music Hall Theater with Tom Barad.  This week, you will be receiving an online invitation to this extraordinary event.  Mark your calendars.  This is not to be missed! (See invitation on my post "Moving Forward with Joy").

In planning this event, I felt I should share with you how important it is to be consistent with your message.  Don't assume that people understand the purpose of your event.   In this case, I know the general public is not that familiar with Ma'aleh.  Basically, you have to make it easy for people to understand and avoid confusion.  To generate interest and showcase your efforts, you must use eye-catching visuals (graphics, photography) with well-written copy.  See my last blog entry for an example of how we're spreading the word about Ma'aleh.