In the past few months, we have begun to expand our reach and our scope of services. In previous entries, I wrote about a seminar I developed entitled "How to Take Your Fundraising Events from OK to Awesome." This seminar attracted many new opportunities for SWP and allowed me to utilize my skills in many new arenas.
The process necessary for the creation of a compelling event is the same process needed for the development of new and existing relationships. Both need to keep their audiences inspired and motivated. In an event, the goal is to connect the audience to the message. In a donor relationship, the goal is to connect a donor’s passion to the organization’s programs. Aligning a message or a passion with an audience or donor has become a specialty of Sarah Weintraub Productions.
I worked with a client today on how to prevent "donor fatigue," In order to keep donors inspired and connected, it is imperative for organizations to constantly deepen their relationships with them. How can they do that? Here are a few pointers:
· Never look at donors as "cash vending machines.” This is a personal relationship first.
· Information is key. Understand who they are as individuals and what their passions are. Doing so provides valuable information about how to keep them inspired, connected and motivated.
· Stay in contact on a regular basis with updates and exciting news about your programs and plans. People like to be kept in the loop! Don’t underestimate the power of a personal connection.
If you are interested in learning more about what you can do to make a difference in your organization, feel free to contact me for a free initial consultation.
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