BRANDING - the Name Game

What is Branding? Branding is a consistent, recognizable and clear, unified voice or personality that conveys your message.

Focus, credibility and unique contributions are key. As the non-profit landscape gets increasingly complex, money and attention are tighter than ever. It is critical that your unique impact/value is focused and succinctly articulated. That's what it takes.

Do you have what takes to get your message across? Let me help you! You may have a good idea. Let's get get people excited and involved.

Part of what I do is bring a fresh pair of eyes to your event or program. Include me in your brainstorming session and you won't get the same old results!

If you are naming your business or program event, make the name meaningful. Here are 3 tips to keep in mind when choosing a name:

1)It should be easy to understand and pronounce - easily passed along by word-of-mouth.
2)Choose a name that you can live with and grow with. Be forward thinking in your choice so it can expand as you do.
3)See if it works in print - experiment with how it looks in different sizes and type fonts.

This is just one of the many services I provide. I'm the coach who wants to see you win!

The Dawn of a New Decade

I'm happy to report the Merkaz Ha'Torah Kollel banquet was an outstanding success!  The honoree videos were deeply moving and there wasn't a dry eye in the house.  Many attendees approached me after seeing the presentation and asked, "How did you do it? Where did you find the material?  It was so beautifully edited."  When was the last time you heard that people felt honored to be in attendance?  They're usually running for the door!  Thank g-d this was not the case.  I will be posting the videos on my website in the next few weeks.  Please make sure to check them out.

The Ma'aleh Film School of Jerusalem premier fund-raising event is fast approaching!  I'm executive producing this event at the Music Hall Theater with Tom Barad.  This week, you will be receiving an online invitation to this extraordinary event.  Mark your calendars.  This is not to be missed! (See invitation on my post "Moving Forward with Joy").

In planning this event, I felt I should share with you how important it is to be consistent with your message.  Don't assume that people understand the purpose of your event.   In this case, I know the general public is not that familiar with Ma'aleh.  Basically, you have to make it easy for people to understand and avoid confusion.  To generate interest and showcase your efforts, you must use eye-catching visuals (graphics, photography) with well-written copy.  See my last blog entry for an example of how we're spreading the word about Ma'aleh.