So, now you know your audience and you've created a new paradigm for your event. Imagine you are sitting in your audience and you are being introduced to your cause (insert cause here!). You have approximately 45 seconds to capture everyone's attention and get your message across. Look at these 45 seconds as a teaser, a movie trailer with "Coming Attractions," that gets your audience excited about what's coming next.
STEP THREE - Capture your Audience
How do you capture an audience? What do you do with them once you've caught them?
Take them on a journey. Give them a reason to care. Give them a reason to connect to your message or your cause. This is what will translate into increased financial support.
Want help with your journey? Contact me and we'll explore together.
Now you that you know who your audience is, let's think about how to WOW them. How many times have you felt like a captive at an event vs. being captivated? What makes the difference? Simply, it's paradigm shift.
STEP TWO - Creating a Paradigm Shift How do you create a new paradigm?
It means giving yourself a new model, a new methodology to present your product. You must develop a message from a new perspective. How do you do that? Where do you start? Contact me and we'll get you out of your rut!
Welcome to my blog! I hope you find it interesting and useful. Please share it with friends and colleagues.
This coming November 19th I will be speaking at the Aish Partner’s Conference in Stamford, CT. While there, I will be conducting a seminar on creating successful and meaningful events. The seminar is entitled, “Taking your (fund-raising) event from OK to Awesome!” If anyone reading this plans to attend the Partner's Conference, please join me for what will be an informative session.
In real estate, the common phrase used is "Location, location, location." When it comes to creating an exciting and meaningful event, I like to chant, "Know your audience, know your audience, know your audience!"
STEP ONE - Know your audience
Do you know your audience?
If you don't, CONTACT ME and let's discuss who you want to reach and how to do it.
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