Tuesday, January 26, 2010

BRANDING - the Name Game

What is Branding? Branding is a consistent, recognizable and clear, unified voice or personality that conveys your message.

Focus, credibility and unique contributions are key. As the non-profit landscape gets increasingly complex, money and attention are tighter than ever. It is critical that your unique impact/value is focused and succinctly articulated. That's what it takes.

Do you have what takes to get your message across? Let me help you! You may have a good idea. Let's get get people excited and involved.

Part of what I do is bring a fresh pair of eyes to your event or program. Include me in your brainstorming session and you won't get the same old results!

If you are naming your business or program event, make the name meaningful. Here are 3 tips to keep in mind when choosing a name:

1)It should be easy to understand and pronounce - easily passed along by word-of-mouth.
2)Choose a name that you can live with and grow with. Be forward thinking in your choice so it can expand as you do.
3)See if it works in print - experiment with how it looks in different sizes and type fonts.

This is just one of the many services I provide. I'm the coach who wants to see you win!

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