Monday, August 6, 2012

The Three Steps for Creating Profitable Non-Profits


Passion with Perspective
While my work with each of my clients is tailored and personalized, I use the same approach. I begin with the three steps that I call “The ‘Ize’ Have It.”
Visual-IZE
Strateg-IZE
Real-IZE
Visual-IZE
Visualize you and/or your organization at present time. This is the discovery process to help you: Find Your Story...
  • What motivates you? What led you to this place? What are your passions?
  • What are your unique strengths? What makes you invaluable and indispensable to your community and the world at large?
  • What are your goals? 1 month? 3 months? 1 year? 5 years?
Strateg-IZE
Develop a customized strategy to focus your vision, and expand your reach.
  • Develop Communication Strategies to Convey Your Message
    • Elevator Pitch, Mission Statement, Case Statement, Email Blast Templates, Rolodex of Services, etc.
  • Identify How to Reach and Engage Your Target Audience
    • Events, One-on-One Meetings, Email Blasts, Documentary Profiles of Key Players/Board Members/Volunteers, etc.
Real-IZE
Use the discovered information to realize your goals. Through your unique brand identity and your developed strategies, you will engage your audience and empower your organization.

SWP: The Bottom Line
What makes my approach unique is that I have passion with perspective for you and/or your organization.

Personalized strategies = Empowered Organizations
Visualize, Strategize, Realize

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