Wednesday, November 25, 2009

Getting prepared for the Partner's Conference - next step

So, now you know your audience and you've created a new paradigm for your event.  Imagine you are sitting in your audience and you are being introduced to your cause (insert cause here!).  You have approximately 45 seconds to capture everyone's attention and get your message across.  Look at these 45 seconds as a teaser, a movie trailer with "Coming Attractions," that gets your audience excited about what's coming next.

STEP THREE - Capture your Audience
How do you capture an audience?  What do you do with them once you've caught them?

Take them on a journey.  Give them a reason to care. Give them a reason to connect to your message or your cause. This is what will translate into increased financial support.

Want help with your journey?  Contact me and we'll explore together.

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